Thursday, November 12, 2009

Ultimate Customer Loyalty Program

The ultimate customer loyalty program is to make the customer a part of the business. The portion of the business that the customer acquires is calculated by the customers revenues divided by the total gross customer revenues. Customers can include individuals, corporations, and other organizations including non-profit and governments. The customers are rewarded by common stock in the corporation at the end of each period which can range from monthly to yearly.

The amount portioned to customers should be equal to that of employees and dependant but not conditional on profits. The minimum amount of stock that would logically be portioned to customers would be one percent of the fully diluted shares outstanding. The optimal amount of common shares portioned to the customers would be 25% of the profits for the period. Of the remaining 75% is portioned 25% to the employees, the remaining 50% is deemed to the existing shareholders and is not actually issued but de facto would be issued and immediately cancelled.

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